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National Ad Campaign to Promote on Buses and Online

For Release Nov. 13, 2012 at 7:00 am Eastern Time

Contact: Brian Magee, 202-238-9088, mobile: 202-681-2425,

(Washington, DC, November 13, 2012) — In an effort to strengthen and support kids and teenagers who don’t happen to believe in a god, the American Humanist Association is promoting its newly created website: This engaging resource offers a welcoming home for humanist, atheist and other non-traditionally religious kids where they can find information untainted by supernaturalism on a wide range of topics, including religion in public schools, science, discrimination, sexuality, and reading suggestions.

The various ad images being used can be found online here.

“Whether they already made up their minds to reject supernatural explanations, or are just questioning, it’s time to make available an online resource that’s built just for kids without God,” said Roy Speckhardt, executive director of the American Humanist Association. “These kids may be from traditionally religious families, or from families like that of President Barack Obama, whose mother was a secular humanist. will be a friendly online community for kids who might be too shy to ask an adult directly what it’s like to be good without a god.”

To make sure this new resource becomes familiar to kids across the country, the American Humanist Association is spending over $30,000 on an ad campaign promoting Advertisements will appear on 140 Metro buses in Washington DC, including 20 king-size exterior bus posters. The campaign also includes online ads that will appear on the family of websites run by and Pandora, as well as Facebook, Reddit, Google, and YouTube. Requests to purchase ads on websites run by and National Geographic Kids were turned down based on the content. is actually two websites, one for teens and one for younger children, both accessed through the same domain.

“With the plethora of websites geared toward teaching kids about Christianity, Judaism, or Islam, we’re pleased to add humanism to the discussion,” added Speckhardt. “Kids should know there’s another way to learn about morals and values—it doesn't need to come from traditional religion.”


The American Humanist Association ( advocates for the rights and viewpoints of humanists. Founded in 1941 and headquartered in Washington, DC, its work is extended through more than 150 local chapters and affiliates across America.

Humanism is a progressive philosophy of life that, without theism, affirms our responsibility to lead ethical lives of value to self and humanity.



Kids Without God was created and maintained by the American Humanist Association (AHA) in order to provide a digital resource for children, teenagers and parents who are interested in learning more about humanism and non-theism.
[ contact us: | (800) 837-3792 ]

The goal of this website is to encourage curiosity, critical thinking, and tolerance among young people , as well as to provide accurate information regarding a wide range of issues related to humanism, science, culture and history.

We hope that you and your kids will enjoy reading about Darwin the Dog, who is committed to an uplifting, altruistic morality without the influence of religion; and who is able to enjoy mythology while still differentiating between the real and the imaginary.

There are also lots of fun and informative videos to watch and science experiments that you and your kids can do together to explore scientific principles and learn about the scientific method.

Teenagers and adults can also visit our teen site, where they can learn about dealing with intolerance, standing up for their rights, browse our recommended reading list, and much more. Parental Advisory Notice: The Kids Without God Teen website contains discussions of themes, issues and language that might not be appropriate for younger children.


Being a member of a humanist family offers unique challenges and rewards, and everyone’s story is a little bit different. We are proud to present four personal accounts about the experience of being a Humanist Mom, Dad, Grandparent, and Kid; as well as Helping our Kids Become Humanists.